From an outdated website and fragmented branding to a connected digital experience that brings players, teams, and the community together.
Grand Sands Volleyball has become more than a place to play. It’s a thriving volleyball community where players connect, teams compete, and customers enjoy a complete experience both on and off the court.
For more than a decade, ZAGRUN has helped Grand Sands build the digital tools, brand identity, and marketing foundation to support that growth—transforming how the business operates, engages its customers, and creates new revenue opportunities.
THE CHALLENGE
A Growing Business Without the Tools to Support It
When Grand Sands Volleyball first partnered with ZAGRUN, its digital presence wasn’t keeping pace with the business.
The website was outdated, offered little useful information, and provided few reasons for customers to visit. Players couldn’t check league schedules or standings online, and registering a team required a phone call or an in-person visit. Even arranging casual court time involved unnecessary back-and-forth.
The challenges extended beyond the website. Grand Sands lacked a consistent visual identity, its food menus were basic Word documents, and its marketing materials had no unified look or message. Opportunities to promote food, merchandise, events, and other services were largely untapped.
Grand Sands didn’t simply need a better website. It needed a connected brand and digital platform that could serve its customers, streamline operations, and create opportunities for growth.

THE ZAGRUN APPROACH
Building More Than a Website
ZAGRUN developed a comprehensive digital and creative strategy that connected the Grand Sands experience across its website, facility, and marketing channels.
Rather than treating the website, branding, and promotional materials as separate projects, we built an integrated system designed to make life easier for customers, reduce administrative friction, and help the business grow.
01. A Website Built Around the Player Experience
We transformed a basic informational website into a full-service digital hub for the Grand Sands community.
Players and teams gained the ability to register for leagues online, access schedules, follow league standings, and stay informed about upcoming events. We also introduced an online community forum where players could connect, coordinate games, and find substitute teammates.
An online court-booking system made it easier to reserve time for open play, while a digital food and drink menu allowed customers to browse and order from the kitchen while at the facility or before arriving.
The result was a website that became an essential part of the Grand Sands experience—not simply an online brochure.
02. A Brand That Connects On and Off the Court
Grand Sands needed a visual identity that reflected its personality and created a recognizable, professional presence.
ZAGRUN developed a cohesive brand system that included logo design, color palettes, messaging, and consistent visual standards across digital and physical touchpoints.
We extended that identity throughout the facility with professionally designed signage, promotional posters, window decals, and durable, waterproof food and drink menus suited to its indoor and outdoor environment.
From the website to the courtside tables, Grand Sands began presenting one unified brand.
03. Creating New Ways to Generate Revenue
We identified opportunities to turn the website into a stronger revenue-generating tool.
Online food ordering made purchasing more convenient, while redesigned menus and ongoing monthly food and drink promotions helped increase awareness and sales.
We also developed an online merchandise store using a print-on-demand model, expanding Grand Sands’ existing retail offerings without requiring a significant investment in additional inventory.
These additions created new ways for Grand Sands to serve customers and generate revenue beyond league participation.
04. Turning Customers Into a Community
A successful volleyball facility depends on more than court availability. It depends on relationships, repeat participation, and a sense of belonging.
ZAGRUN helped Grand Sands strengthen those connections through its online community features, social media presence, email marketing, and consistent promotional campaigns.
The business developed a growing audience it could reach directly with league announcements, tournaments, special events, food promotions, and new offerings.
By connecting its digital tools with its real-world customer experience, Grand Sands created a stronger foundation for long-term engagement.

THE RESULTS
A Stronger Brand. A Better Customer Experience. A Growing Business.
What began as a website redesign evolved into a long-term partnership focused on improving the way Grand Sands operates, communicates, and grows.
Today, the website serves approximately 3,200 active users every month, giving players a central destination for schedules, standings, registrations, and facility information.
More than 80% of league registrations now take place online, reducing manual administrative work and making participation easier for teams.
Food sales have increased 42%, supported by improved menus, convenient online ordering, and ongoing promotional campaigns.
Meanwhile, the Grand Sands audience has expanded to 20,000 email subscribers and more than 6,200 Facebook followers, creating valuable channels for customer communication and engagement.
Perhaps most importantly, Grand Sands now has a consistent brand and a connected digital ecosystem that supports nearly every aspect of its customer experience.
The Partnership Continues
More than a decade later, ZAGRUN continues to support Grand Sands with website improvements, creative design, marketing campaigns, and new digital capabilities.
As the business evolves, so does its marketing.
Grand Sands is proof that meaningful marketing isn’t just about looking better. It’s about building the tools, experiences, and relationships that help a business grow.

Let’s Make Things Happen
You focus on running your business. We’ll help you move it forward.
Whether you’re launching something new, improving what you’ve already built, or looking for a smarter approach to marketing, we’d like to hear what you’re working on.
No pressure. No complicated sales pitch. Just a conversation about your business and where you want to take it.




