Generally, no. Advertising spend and Zagrun’s professional fees are separate expenses.
When you advertise through platforms such as Google Ads, Facebook, Instagram, or LinkedIn, the advertising platform charges for delivering your advertisements. That money is commonly called ad spend or media spend.
Zagrun’s fees cover the professional services involved in researching, planning, creating, configuring, managing, monitoring, and optimizing those campaigns, as defined in your agreement.
For example, if we agree on a $2,000 monthly advertising budget, that represents money allocated to the advertising platform. It doesn’t automatically include Zagrun’s campaign management fee, creative production, landing page development, or other services.
Advertising is also typically an ongoing expense. The platform continues charging as your advertisements run, subject to your budgets and campaign settings.
We prefer keeping these costs transparent so you understand exactly where your money is going.
An advertising budget should be treated as a business investment with specific objectives and measurable performance—not as a guaranteed purchase of customers.
