Both approaches can make sense.
Some businesses need a defined project, such as developing a marketing strategy, producing a promotional video, creating a direct mail campaign, launching an email program, or preparing materials for an event.
Others benefit from ongoing support for content production, SEO, paid advertising, social media, email marketing, analytics, or campaign optimization.
We can discuss fixed-scope projects, ongoing monthly services, or a combination of the two, depending on the work involved.
Certain services naturally require continued attention. Advertising campaigns need monitoring, CRM systems need maintenance, SEO benefits from ongoing improvements, and customer communications require fresh content.
That doesn’t mean every business needs an expensive monthly marketing agreement.
We’ll help identify what can be accomplished as a one-time project, which activities require recurring support, and what responsibilities your team can reasonably manage.
The scope, deliverables, schedule, fees, and any ongoing commitments will be defined before work begins.
