Marketing costs vary widely because the work itself varies widely.
A monthly email newsletter requires a different level of effort than a comprehensive marketing program involving multiple advertising platforms, continuous content production, advanced SEO, video creation, and marketing automation.
At Zagrun, we generally separate marketing expenses into three areas:
Strategy & Setup: Initial research, audits, planning, campaign development, platform configuration, tracking, and other work needed to prepare a marketing initiative.
Ongoing Management & Production: The time and expertise required to operate campaigns, create content, manage platforms, monitor results, and make improvements. Depending on the scope, this may be structured as a monthly service agreement or a defined project.
Advertising & Third-Party Costs: Money paid to advertising platforms, software providers, printers, media outlets, production vendors, and other outside services.
We’ll explain the scope, costs, and expected responsibilities before work begins.
We’re also mindful that smaller businesses have limited budgets. Sometimes the right recommendation is to begin with one or two carefully selected activities and expand only when the results justify it.
The goal is not to spend the largest marketing budget possible. It’s to use the budget you have intelligently.
